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Frost session “What Exactly is FCR, and How Do I Measure It?” |
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Written by Nuno Periquito - AS MPM
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Friday, 01 May 2009 |
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First Call Resolution (FCR) metrics are quickly becoming the norm in the contact center. More than 80% of all attendees in the session “What Exactly is FCR, and How Do I Measure It?” are already tracking FCR and many are experiencing rates above 90%, which, by all indicators, is an excellent result.
The main goal of the session was to discuss and define a FCR framework for success. The key takeaways included: Key Take-Aways: - New approaches above and beyond conventional wisdom
- A real framework for FCR
- Action steps to define internal and external techniques to measure FCR
- A template to build a FCR business case
- FCR best practices and success factors.
Defining FCR was the first challenge attendees had to tackle. The discussion generated the interesting ideas: - FCR should consider not only the caller’s opinion but also the business point of view
- Depending on the business and circumstances, do customers always expect FCR?
- Instead of FCR, shouldn’t we focus on Contact Resolution?
- Should transfers count when analyzing FCR?
- If a customer first calls the branch and then the call center, do we consider it a FCR?
The main conclusion of the first group exercise was that FCR does not have a Universal definition and it is highly dependent on the business, product and company procedures. The second part of the session focused on developing a reference framework for FCR. The groups discussed aspects that contribute to a FCR successful strategy. The topics covered included: - Defining the main benefits of measuring FCR.
- Defining best practices for FCR covering agents, compensation, customers and technology.
- Defining potential savings from increasing FCR rates.
- Identifying external/internal approaches to measure FCR.
The combined knowledge of people with different backgrounds and different industries turned these discussions into a rich experience with unique ideas and proposals to address FCR. It also helped build a framework that reflects the most advanced best practices followed in contact centers across the US. The result of this amazing brainstorming is available here . To follow up on this session please register for the “Golden Nuggets and Action items from Customer Contact 2009, East” webinar (http://www.frost.com/prod/servlet/ebroadcast.pag?eventid=163689014) and share your thoughts and ideas on the topic. |
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Last Updated ( Monday, 11 May 2009 )
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